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On November 23, 2008, the US Postal Service is changing their Move Update standards to expand them from First-Class Mail automation- and presort-price mailings to include all Standard Mail mailings.

The minimum frequency of Move Update processing also changes from 185 days to 95 days prior to mailing.

To meet the new requirements, mailers must use addresses that were updated within the previous 95 days. Mailings entered on November 23rd, for example, must have addresses updated no earlier than August 20. If an address used on a mail piece in a mailing at one class of mail is updated, the same address may be used during the following 95 days in another mailing, even if it is another class of mail. To achieve this, each mailer will need to process their records through either the NCOA or Fast-Forward service. If we are not processing those records, then you will need to provide certification that the processing was completed.

For more information, you can visit ribbs.usps.gov & click on “Move Update.”

For more information on Applied Info Group’s database and email marketing service capabilities, please contact Mitch Rubin, President of Applied Info Group at (908) 241-7007. Visit www.appliedinfogroup.com to learn more.

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About Applied Info Group

To communicate effectively with today’s customers, marketers need the advanced level email delivery and database solutions offered by Applied Info Group. Our extensive knowledge of direct and email marketing, state-of-the-art technology, and superior service enables you to fully utilize all database assets.

By delivering customized, effective postal and email marketing communications, you improve the efficiency and results of your marketing programs. Our secure web-based reporting, campaign tracking, and advanced query systems allow you to access your data at any time, in real time, helping you to make critical decisions on your time.
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